Network-Market Fit: Why Your First Sales Don't Prove Product-Market Fit
Closing deals through friends and warm intros feels like traction. But if strangers won't buy, you might have network-market fit instead of product-market fit.
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Closing deals through friends and warm intros feels like traction. But if strangers won't buy, you might have network-market fit instead of product-market fit.
Most people only count their direct connections. But your real network includes everyone your contacts know — and that changes how you approach warm introductions.